Project
Web Address: Evolution CCTV
Evolution CCTV are CCTV and electrical engineers and installers, operating in Chorley and throughout the North West.
As a relatively new business, Evolution CCTV started their marketing campaigns themselves, but with the growth of the company, they needed a more professional feel to their digital marketing channels that could help attract and maintain domestic and commercial clients.
Work
We created a website using WordPress so that it could be easily updated and managed with additional content. It was vitally important that the website was responsive to screen size as the majority of site visitors were coming from mobile devices. A simple to use website on a smaller screen would make a huge difference to conversion rates.
Marketing
A website is only ever as good as the SEO on the site, as if no-one can find the website, then what is the point? When creating the website we decided to create a page for each service Evolution offered. This would allow better visibility on Google for each of these services.
Each page on the website could then be optimised for that particular service using keyword research to understand the terminology of the specific audience and the search terms that would best help us achieve page one positions for the best keyword combinations possible.
Alongside SEO, Evolution CCTV uses Google Adwords to generate more clicks to the website for high-value keyword targets. A marketing task for us was to optimise this account so that the budget was spent appropriately on the best performing keywords.
Check out the website by clicking the link above and see the website for yourself. If you would like to improve your website or get more visitors, please don’t hesitate in getting in touch with us and see how we can help.
