Fulcrum Scaffold Training Web Design, SEO & Adwords
Project
Web Address: Fulcrum Scaffold Safety & Training
Fulcrum Scaffold Safety & Training are course providers for all things scaffold! They offer CISRS and NVQ courses on a host of different disciplines from their main training centre in Mostyn, North Wales, but also provide training in other locations such as Newcastle and London.
Fulcrum needed a website to display all the different courses they provided and highlight the ways in which people and organisations could book spaces.
Work
We created a website using WordPress so that it could be easily updated and managed with additional content. It was vitally important that the website was responsive to screen size as the majority of site visitors were coming from mobile devices. A simple to use website on a smaller screen would make a huge difference to conversion rates.
Marketing
The website was marketed with lots of content, mainly through the amount of courses that they provided. Each course contained keyword rich content that was found quite highly on Google when someone was looking for that particular course.
We also drive traffic to the site with quizzes and research questions to help people looking for mock NVQ or CISRS courses to practise and interact with Fulcrum. These searches generate a lot of questions and bring lots of visitors to the site.
We are also regularly posting to their Social Media channels with updates and offers of funded courses, which again, generates a lot of interest amongst the audience.
Google Adwords is also used to generate more traffic. The budget is only small, but with proper management it is still generating a good amount of traffic as well as conversions.
The marketing for Fulcrum is working really well and to date has over 100 top 10 Google positions that generates a lot of traffic and search impressions.
Check out the website by clicking the link above and see the website for yourself. If you would like to improve your website or get more visitors, please don’t hesitate in getting in touch with us and see how we can help.
