Google’s search algorithm is constantly evolving, and the recent March 2024 update, consisting of both a core update and a spam update, is no exception. Read on to find out what this update means for website owners and SEO professionals, along with tips on best practices and how to identify and address any potential issues.

Understanding the Update

Core updates, like the one in March, are designed to improve Google’s ability to deliver the most relevant and helpful results for search queries. While Google doesn’t disclose the specifics, these updates likely focus on factors like content quality, user experience, and website trustworthiness. The March update also included a spam update aimed at weeding out low-quality content and manipulative tactics.

What This Means for You

The impact of a core update can vary depending on your website. If you’ve been following SEO best practices and creating high-quality content, you might not see a significant change. However, websites with thin content, spammy tactics, or poor user experience may experience a drop in rankings.

Best Practices for Success

Here are some key best practices to keep in mind:

  • Focus on User Experience: Ensure your website is mobile-friendly, loads quickly, and offers a clear, intuitive navigation.
  • High-Quality Content is King: Create informative, well-written content that provides value to your audience.
  • E-A-T Matters: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial. Build your website’s reputation and ensure your content comes from credible sources.
  • Optimise for Search Intent: Understand what users are searching for and tailor your content to answer their needs.

Identifying and Fixing Issues

If you suspect your website has been negatively affected by the update, here’s what you can do:

  • Analyse Your Traffic: Use Google Search Console to identify any drops in traffic or changes in search queries that bring users to your site.
  • Content Audit: Conduct a thorough audit of your content. Look for thin content, outdated information, or content that doesn’t address user intent.
  • Technical SEO Check: Ensure your website’s technical SEO is sound. Check for crawl errors, broken links, and mobile-friendliness issues.

Stay Informed

The world of SEO is constantly evolving. Stay updated on the latest Google algorithm changes by following Google Search Central and reputable SEO resources.

Remember: By focusing on high-quality content, user experience, and following best practices, you can ensure your website remains competitive in the ever-changing search landscape.

For further guidance on SEO and website optimisation, feel free to contact Digital Pixels.