Mobile & desktop navigation
Mobile and desktop website visitors often have different intent.
On a desktop, people are more likely to research you, your company and spend more time looking around your content.
On a mobile, visitors are generally more targeted and already understand what they are looking for and are more likely to visit one page then leave – hopefully with the information they were looking for.
Due to this intent difference, the navigation on these devices can and probably should be different.
On a desktop, you can have multiple dropdown menus and sidebar navigation, but on a mobile, this type of view won’t work as well due to the stacking of the columns.
Consider stripping down the menu items for mobile visitors and think about how mobile visitors could find your content if they decide to go wandering.
Many mobile visitors will simply be looking for contact information. As well as clear, simple navigation, your contact details – phone number, email address etc, should be clear and easy to find on your website. Many websites display this easy contact info in the header. Do you?