What Are Your Advertising Targets?
Google ads campaigns are advertising campaigns that utilise Google’s advertising platform – Google Ads – to reach and target specific audiences through various ad formats such as search, display, video, and mobile. These campaigns allow businesses to create and place ads on Google’s search engine results pages and across the Google Display Network, which includes websites, apps, and other digital properties.
Google Ads campaigns allow businesses to set a budget, choose target demographics and locations, and specify the type of ad they want to run. Advertisers can track the performance of their campaigns through the Google Ads dashboard and make adjustments as needed to optimise their results.
Google Ads campaigns can be a useful tool for businesses to reach new customers and drive traffic to their website. However, they do require a certain level of knowledge and understanding of how they work in order to be successful. It is also important to keep in mind that Google Ads can be competitive and may require a higher budget to reach the desired audience.
What are the different Google Ads Campaign Types?
There are several different types of Google Ads campaigns that you can run, including:
- Search campaigns: Google Ads search campaigns are online advertising campaigns that use keywords to target specific search queries on Google. These campaigns allow businesses to advertise their products or services when users search for related keywords. Advertisers create ads and bid on keywords, and their ads will appear in the search results when users search for those keywords. Google Ads search campaigns can be a valuable tool for businesses looking to reach potential customers who are actively searching for their products or services.
- Display campaigns: Google display campaigns allow businesses to advertise on Google’s display network, which includes websites, apps, and video channels that have partnered with Google to show ads. These campaigns allow businesses to target specific audiences, create ad groups and ad placements, and measure the effectiveness of their ads. Display campaigns can include a variety of ad formats, such as banner ads, video ads, and native ads. They can be a useful tool for businesses looking to reach a large audience and increase brand awareness.
- Video campaigns: Google ads video campaigns are a form of online advertising that allows businesses to reach their target audience through video content. These campaigns allow businesses to create, manage, and track video ads that appear on Google’s advertising network, including YouTube, Google search, and other websites and apps.To create a Google ads video campaign, businesses can select specific targeting options, such as demographics, interests, and location, to ensure their ads are shown to the right audience. They can also set a budget and bid for the ad’s placement, as well as choose specific ad formats, such as in-stream or bumper ads.
Once the campaign is live, businesses can track its performance through Google’s analytics tools, including views, clicks, conversions, and more. This allows businesses to fine-tune their campaigns and make adjustments to improve their results.
Google ads video campaigns can be an effective way for businesses to reach and engage their target audience, drive traffic to their website or online store, and increase brand awareness.
- Shopping campaigns: Google Ads shopping campaigns are a type of online advertising campaign that allows businesses to showcase their products on Google search results and Google Shopping. These campaigns use product data feeds to display detailed information about the products, including pricing, images, and descriptions. Advertisers can target specific keywords and demographics to reach their target audience and drive traffic to their e-commerce website or physical store. Shopping campaigns can be managed through the Google Ads platform and can be optimised through the use of negative keywords, bid adjustments, and ad group structure. These campaigns are particularly useful for businesses that rely on e-commerce sales and can be a powerful tool for driving sales and increasing brand visibility.
- App campaigns: Google Ads app campaigns are a type of advertising campaign specifically designed to promote mobile apps. They allow app developers and marketers to target users who are most likely to download and use their app.These campaigns use Google’s machine learning algorithms to automatically create and optimise ads based on the app’s content and target audience. They also allow for targeting specific devices, locations, and languages, as well as setting a budget and bid amount for each ad.
Google Ads app campaigns can be set up through the Google Ads platform and can be accessed through the Google Ads app on mobile devices. They are a useful tool for app developers and marketers looking to increase app visibility and downloads.
- Local campaigns: Google Ads Local Campaigns are advertising campaigns specifically designed for businesses that target customers in a specific geographic location. These campaigns allow businesses to create targeted ads that are only shown to people who are within a certain distance of the business. This helps to ensure that the ads are being seen by people who are most likely to be interested in the products or services being advertised.Local campaigns can be set up in Google Ads by selecting the “local” option when creating a new campaign. From there, businesses can set their targeting to a specific location, such as a city or zip code. They can also specify a radius around the location in which their ads will be shown.
Some of the benefits of using Google Ads Local Campaigns include:
- Increased visibility: Local campaigns allow businesses to reach people who are physically located near their store or office, which can lead to increased foot traffic and sales.
- More relevant ads: By targeting people who are in close proximity to the business, local campaigns ensure that the ads being shown are relevant to the potential customer. This can increase the chances of people clicking on the ads and making a purchase.
- Better targeting options: With local campaigns, businesses can target specific neighbourhoods or cities, which can help to reach people who are more likely to be interested in their products or services.
Overall, Google Ads Local Campaigns can be a powerful tool for businesses looking to reach customers in their immediate area and drive sales.
- Smart campaigns: Google Ads Smart campaigns are a type of advertising campaign that utilises machine learning algorithms to optimise ad targeting and placement. They are designed to be easy to set up and manage, making them a good option for small businesses or those new to online advertising.Smart campaigns use a variety of data points to determine the best ad targeting and placement, such as user location, search history, and device type. They also allow businesses to set a budget and target specific goals, such as increasing website traffic or driving sales.
One of the main benefits of using Google Ads Smart campaigns is that they can help businesses reach a wider audience without requiring a lot of time or effort. They are also more cost-effective than traditional advertising campaigns, as they are only charged when a user clicks on an ad.
Overall, Google Ads Smart campaigns are a powerful tool for businesses looking to increase their online visibility and reach potential customers.
- Remarketing campaigns: These are a type of advertising strategy that allows businesses to target past website visitors with personalised ads. These ads are displayed to users as they browse the internet, reminding them of the products or services they viewed on the business’s website.The goal of remarketing campaigns is to bring users back to the business’s website and increase the chances of converting them into customers. These campaigns can be set up through the Google Ads platform and can target specific pages or sections of a website.
Some examples of how businesses might use Google ads remarketing campaigns include:
- Reminding users who abandoned their shopping carts to complete their purchases
- Targeting users who viewed a specific product with ads for related products or services
- Displaying ads to users who visited the business’s website but did not make a purchase
Overall, Google ads remarketing campaigns can be an effective way for businesses to re-engage with past website visitors and increase their chances of making a sale.
Which campaign type you choose will depend on your business goals and the type of ad you want to run.
Find out more about Google Ads management and optimisation by reading more of our blog posts, or checking out our PPC management page. As always, if you have any questions, please get in touch and we will get back to you as soon as possible.