The website was marketed with lots of content, mainly through the amount of courses that they provided. Each course contained keyword rich content that was found quite highly on Google when someone was looking for that particular course.
We also drive traffic to the site with quizzes and research questions to help people looking for mock NVQ or CISRS courses to practise and interact with Fulcrum. These searches generate a lot of questions and bring lots of visitors to the site.
We are also regularly posting to their Social Media channels with updates and offers of funded courses, which again, generates a lot of interest amongst the audience.
Google Adwords is also used to generate more traffic. The budget is only small, but with proper management it is still generating a good amount of traffic as well as conversions.
The marketing for Fulcrum is working really well and to date has over 100 top 10 Google positions that generates a lot of traffic and search impressions.
Check out the website by clicking the link above and see the website for yourself. If you would like to improve your website or get more visitors, please don’t hesitate in getting in touch with us and see how we can help.