What actually is Tik Tok?

TikTok is a social media platform that allows users to create and share short videos, often set to music or other audio. It is particularly popular among younger generations and is known for its viral dance and lip-sync videos. Users can also add filters, effects, and text to their videos to enhance them. The app is available on both iOS and Android devices.

Why Is Tik Tok So Popular?

TikTok is popular because it offers a unique and engaging platform for users to create and share short-form videos. The app’s algorithm is able to recommend content to users based on their interests and interactions with the app, which keeps users engaged and coming back for more. Additionally, the app’s features such as the ability to edit videos with music and special effects, as well as the ability to easily interact with other users through comments and duets, make it a fun and interactive experience. The app’s popularity has also been driven by its ability to become a trendsetter and create viral content.

How To Make A Good Tik Tok Account?

  1. Choose a unique and memorable username.
  2. Create a clear and visually appealing profile picture and bio.
  3. Consistently upload engaging, high-quality content that aligns with a specific niche or theme.
  4. Use popular hashtags and trends to increase visibility and attract new followers.
  5. Engage with other users by commenting, liking, and sharing their content.
  6. Use editing tools and effects to make your videos more interesting and eye-catching.
  7. Make use of TikTok’s features such as “Duet” and “Challenge” to increase engagement.
  8. Keep an eye on analytics to understand what kind of content is resonating with your audience and adjust accordingly.
  9. Be yourself, and have fun!

The Most Popular Tik Tok Videos Of 2022

The Large Chocolate Giraffe

@lariveedward Chocolate Giraffe! 🦒This 8.3ft tall 100% chocolate sculpture is my biggest creation yet. #amauryguichon #chocolate #giraffe ♬ original sound – lariveedward

Squishy The Chipmunk Returns

@chipmunksoftiktok Fill the cheeks Squishy, fill the cheeks #fyp #animals #nature #cuteanimals #squishy #chipmunk ♬ original sound – Chipmunks of TikTok

Rosalia’s Day – Chewing Gum

@rosalia♬ BIZCOCHITO – ROSALÍA

My Money Don’t Jiggle Jiggle

@blondebrunetteredhead does this turn you on? #fyp ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

Whilst creating a Tik Tok account and filling it with content may be a task that is confusing and bring about questions of how, what and why it is actually pretty simple and doesn’t have to involve you doing a daft dance!

Lots of content on the platform is informative, interesting and gets a lot of traction.  The best part about Tik Tok is you don’t have to have a huge audience or already be famous to create a viral video!  Tik Tok rewards good content.  Its algorithm is very clever in the way it works and pushes out content that people are interested in.

There are lots of tools within  Tik Tok that will help analyse your stats and understand what content performs well and therefore what you should do more of. What you think would do well might not actually be true.  Many videos have gone viral on Tik Tok for reasons that are beyond most marketeers to be honest.  Things like the Bingley Mega Chippy, or Wakey wines have made huge waves on Tik Tok for reasons that couldn’t be guessed beforehand, it just seems that people resonated with the videos that were put out and in turn both businesses received massive audiences and revenue.

Pimple poppers, ear wax removals, drain unblockers, building snaggers etc all do really well on Tik Tok due to the satisfying nature of the videos that people can relate to.  Can you create a video of an aspect of your business that people would find interesting?  If so, create it, play around with it and post it!  The worst that could happen is it doesn’t get too far!

If you need any help creating a Tik Tok account or would like some ideas for video creation, please get in touch and see how we can help you.

Start Your Free Consultation

To get started, all you need to do is get in touch! Send us a message through the contact form, letting us know what you’re trying to achieve and we will get back to you with details of how we can help.