Whilst creating a Tik Tok account and filling it with content may be a task that is confusing and bring about questions of how, what and why it is actually pretty simple and doesn’t have to involve you doing a daft dance!
Lots of content on the platform is informative, interesting and gets a lot of traction. The best part about Tik Tok is you don’t have to have a huge audience or already be famous to create a viral video! Tik Tok rewards good content. Its algorithm is very clever in the way it works and pushes out content that people are interested in.
There are lots of tools within Tik Tok that will help analyse your stats and understand what content performs well and therefore what you should do more of. What you think would do well might not actually be true. Many videos have gone viral on Tik Tok for reasons that are beyond most marketeers to be honest. Things like the Bingley Mega Chippy, or Wakey wines have made huge waves on Tik Tok for reasons that couldn’t be guessed beforehand, it just seems that people resonated with the videos that were put out and in turn both businesses received massive audiences and revenue.
Pimple poppers, ear wax removals, drain unblockers, building snaggers etc all do really well on Tik Tok due to the satisfying nature of the videos that people can relate to. Can you create a video of an aspect of your business that people would find interesting? If so, create it, play around with it and post it! The worst that could happen is it doesn’t get too far!
If you need any help creating a Tik Tok account or would like some ideas for video creation, please get in touch and see how we can help you.