Google Ads That Actually Generate Leads – Not Just Clicks
Setting up a Google Ads account is easy. Google makes sure of that.
You’ve probably seen the adverts promising a quick setup and instant visibility in front of people “ready to buy” — and to be fair, getting an advert live really is straightforward.
Where things fall apart is what happens next.
Once your ads are running, performance depends on constant analysis, testing, and adjustment. Budgets can disappear quickly if campaigns are left to run on autopilot, relying on Google’s automation rather than someone actively reviewing what’s working, what isn’t, and why.
That’s where we come in.
We’ve spent years analysing Google Ads accounts, spotting wasted spend, refining targeting, and improving conversion quality. Our campaigns focus on attracting people who are genuinely interested in your products or services – not just increasing traffic for the sake of it.
Free Google Ads Account Analysis
Already running Google Ads but not convinced it’s working as well as it should?
We offer a free, no-obligation analysis of your existing account. We’ll review your setup, highlight any issues we can see, and explain where improvements could be made – with no pressure to use our services afterwards.
If you’re still at the “should we even use paid search?” stage, we can help with that too.
We’ll talk you through the pros and cons of Google Ads, recommend the types of campaigns that make sense for your business, and give you a realistic idea of what you could expect based on your budget. No inflated promises – just honest guidance so you can decide whether it’s right for you.
Fill in the form below with your name and email address, and we’ll be in touch.
Our Google Ads Pricing
Pick a plan based on your current ad spend and how actively your campaigns need to be managed.
All plans are flexible — if you’re unsure where you fit, we’ll point you in the right direction before you commit to anything.
How Google Ads Really Works (And Why Management Matters)
Google Ads runs on an auction system, where advertisers compete to appear for specific search terms. While you set a maximum bid, the amount you actually pay is influenced by relevance, ad quality, and how well your campaign is structured.
In practice, this means results aren’t won by simply spending more.
Accounts that perform well are the ones where targeting is tight, ads are relevant to the search, and budgets are actively managed – not left to run on autopilot.
This is where many businesses go wrong. Without proper oversight, budgets can be pushed towards low-value clicks, broad searches, or automated bidding strategies that don’t align with real business goals.
Our role is to make sure your spend is focused where it counts – prioritising high-intent searches, monitoring performance closely, and adjusting campaigns continuously to avoid wasted budget and improve lead quality.
You don’t need to understand the mechanics. You just need to know someone is watching them properly.
Why Use Google Ads — With Proper Management
Google Ads gives you access to people who are actively searching for what you offer — often ready to take action.
When campaigns are set up and managed properly, Google Ads can:
- generate enquiries and sales quickly
- put you in front of high-intent customers
- give you full control over budget and targeting
- deliver measurable results, not guesswork
The difference isn’t the platform – it’s how it’s managed.
Without oversight, spend can drift towards low-quality clicks and broad searches that look busy but don’t convert. With proper structure, targeting, and ongoing optimisation, Google Ads becomes a reliable lead-generation channel rather than an expensive experiment.
Talk to Us About Your Google Ads Account
Send us a few details about your business and your current setup, and we’ll take a look at how your Google Ads account is performing.
We’ll review your account structure, targeting, and spend to identify any obvious issues or opportunities and explain what we’d change and why.
There’s no obligation to move forward. Even if you decide not to use our services, you’ll come away with a clearer understanding of what’s working, what isn’t, and where your budget could be better used.
No hard sell – just honest feedback.
