Google Ads can be a powerful tool for businesses of all sizes, but it can also be easy to make mistakes. Here are the top 10 mistakes that businesses make in AdWords:
- Not having a clear goal. Before you start running Google Ad campaigns, it’s important to have a clear goal in mind. What do you want to achieve with your campaigns? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goal, you can tailor your campaigns accordingly.
- Not targeting the right audience. When you’re setting up your Ad campaigns, it’s important to target the right audience. Who are you trying to reach with your ads? What are their interests and needs? The more specific you can be with your targeting, the more likely you are to reach the right people.
- Using the wrong keywords. Keywords are the foundation of any Ads campaign. If you choose the wrong keywords, your ads won’t be seen by the right people. When choosing keywords, it’s important to consider your target audience, your budget, and your goals.
- Not writing effective ad copy. Your ad copy is what will convince people to click on your ads. Make sure your ad copy is clear, concise, and persuasive. Use strong calls to action, and make sure your ad copy is relevant to your keywords.
- Not setting a good budget. AdWords can be a cost-effective way to reach your target audience, but it’s important to set a realistic budget before you start running campaigns. You should research (using the campaign planner) how much your budget should be to be effective. Too low a budget will severely limit your results and hinder optimisation. Too high a budget and you could put yourself at financial risk.
- Not tracking your results. It’s important to track the results of your AdWords campaigns so you can see what’s working and what’s not. This will help you make necessary adjustments to your campaigns to improve your results.
- Not using negative keywords. Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign. This will prevent your ads from showing up for searches like “free shoes.”
- Not using ad extensions. Ad extensions are a great way to add more information to your ads, such as your phone number, address, or website. This can make your ads more informative and persuasive, and it can also help you increase click-through rates.
- Not using ad scheduling. Ad scheduling allows you to show your ads at specific times of day or on specific days of the week. This can help you save money by only showing your ads when people are most likely to be interested in what you have to offer.
- Not using automation. There are a number of automation tools available in AdWords that can help you save time and improve your results. For example, you can use automation to automatically pause ads that aren’t performing well, or to rotate ad copy to see what works best.
By avoiding these mistakes, you can improve your chances of success with AdWords.
If you have an Adwords campaign that is running now, or if you are interested in advertising on Google, please get in touch for a free account audit.