What makes a website a great website?
Websites are no longer a ‘new fad’. The first website was built in 1991 and since then hundreds of millions of websites have come and gone with thousands more designed and built every week.
With all these websites, you would think there would be some standards involved in web design and that the quality of websites being built would be getting better and better. But, no. Whether it is the increase in the number of people building websites themselves, or simply low prices encouraging businesses to settle for poor quality websites (buy cheap, buy twice), there are far too many bad websites that are unleashed upon the internet week after week.
All website designs are judged the same
I ‘doff my cap’ to those brave enough to have a go at building their website themselves. In a similar fashion, I like (expect) a round of applause from the Mrs when attempting some DIY at home. However, that doesn’t mean that the result will be quality workmanship, especially when compared to that of a professional tradesperson – or web designer.
There is no caveat that people adhere to when looking at a website. Your customers will not think, ‘Ah, well, they built it themselves,’ when comparing it to one of your competitor sites. Your website and that of your competitor will be judged on a level playing field.
Website visitors won’t care if you built the site yourself and did an awesome job *considering you’re not a web developer’. Equally, they couldn’t give a monkey’s if your competitor spent ten grand on theirs. They will only care about what you can do for them and how you plan to do it.
There are always cool new trends in the world of web design, and snazzy features that a layperson couldn’t possibly be expected to know how to incorporate into their site. However, there are a set of timeless guidelines that it’s wise to follow if you’re planning to build your website yourself. These principles form the basic framework of all good websites.