When starting with Google Ads, it’s best to firstly get a forecast of the costs you could expect to pay and what you could get in return for that cost.
You can create this forecast using Googles Keyword Planner tool.
You can find this in Tools and Settings > Planning > Keyword Planner. Type or paste in your keywords, then click ‘Get Started’. Below, you will see the expected cost per click, how many clicks you could reasonably expect to get, and the amount it will cost.
The amount it will cost will depend on the keywords you have selected. Obviously, your keyword research will largely inform your choices of keyword. Hopefully, you have uncovered some low competition, highly searched keyword nuggets to take advantage of.
If you don’t have a Google Ads account, but would like an estimate of costs, just let me know and I will provide an estimate for you. Please use the contact form on my page to get in touch.